Gravity Haus Aspen is the crown jewel of the hotel portfolio, offering a luxury membership experience to well-heeled locals. Beyond peak ski access, GH Aspen is about community, creating a first-class third place for people with second homes. Working with Broad Agency, I was lead write on the GH Aspen membership promotional book, a printed piece that gives prospective members a peek inside Aspen’s newest place to ski and be seen.