Pop-Tarts Bites was the beloved snack brand’s biggest (and smallest) launch in years. We created TV spots and YouTube :06s to show how the biggest Pop-Tarts fans loved the tiniest version of their favorite treats.
We helped OXO launch their inaugural Chefs in Residence program, featuring partnerships with three chefs: Kwame Onwuachi, Eden Grinshpan, and Rick Martinez. In OLV, paid social, and YouTube videos, we showed aspiring cooks how to elevate their everyday dishes with the help of OXO–and a few chef friends.
In the 5 years we created organic social content for Hulu, we cut dozens (hundreds?) of videos in short, replicable formats we called “brandchises.” Top 10 countdowns, memorable quotes, unforgettable moments–no entertainment nugget was left unmined for shareable content gold. Here’s just a taste of what we made over the years.
Pop-Tarts wanted to launch its 2020 snacking innovation, Pop-Tarts Pretzel, in their first ever Super Bowl commercial. Our We Fixed The Pretzel campaign focused on Pop-Tarts’ ingenious fix to dry, boring pretzels, and starred real life Pop-Tarts super fan and queer icon Jonathan Van Ness. After the spot aired, Kellogg’s saw an almost-immediate 104% increase in Amazon share.
Listerine had a fundamental problem: their target market was convinced their current oral care routines (sans Listerine) were totally on point. We were tasked with creating disruptive content that made them think otherwise. Our online videos plant that seed of doubt: is your mouth really on your side? Or is it totally out of control?
Audible wanted to connect listening to audiobooks with the summer travel rush, so we created a series of travel-poster-inspired digital and static OOH ads for JFK, LAX, and Union Station in Washington, D.C. This location-specific campaign inspired consumers to make their summer journeys even more epic with Audible audiobooks.
Five Guys needed to convince burger lovers that the quality of ingredients and loyalty to vendors was worth paying a little more for their food. We visited three Five Guys vendors around the country to tell a story about Five Guys’ commitment to using the best of everything.
For NFL fans, Fear of Missing Out on Football is real. The #FOMOF campaign for NFL Mobile from Verizon shows fans that you never have to be without football.
People love the Aflac duck (like, REALLY love that duck), but still don't know what the heck Aflac supplemental insurance is or why they should have it. What's a brand with 99% spokes-animal recall to do? We created a series of videos to run on their social channels during Open Enrollment season that explained supplemental insurance in the simplest way.
Reaching 5 million Facebook fans was a huge milestone. To celebrate, we thanked our fans by reminding them what they really are to us: friends.
The Academy Awards: one of the biggest nights of the year, and hugely popular amongst Millennial Moms, our Band-Aid audience. Lots of brands make an appearance, but none make kids the stars–until Band-Aid came along.
For NFL fans, Fear of Missing Out on Football is real. The #FOMOF campaign for NFL Mobile from Verizon shows fans that you never have to be without football.
